KHI Management Signs Jimmy John’s for DiFrancesco

External News Wire | 10/14/15



Charlotte, N.C. (Oct. 14, 2015) -- Just two months after signing 10-year-old Ryder DiFrancesco, the best amateur motocross rider in the United States in his age division, KHI Management has inked an agreement that calls for Jimmy John’s to serve as the racing prodigy’s primary sponsor. The Jimmy John’s sponsorship, coupled with numerous associate sponsorships, makes DiFrancesco one of the most-sponsored young racers in the country. 

On DiFrancesco’s behalf, KHI Management also secured new associate sponsorship with New Era Cap, Bad Boy Buggies and Morton Buildings.  The aforementioned join existing sponsors Kawasaki, DC Shoes, Thor and Parts Unlimited in supporting the California native, who already has nine national championships to his name in 2015 alone.

“Having primary sponsors like Jimmy John’s is so cool because it means they believe in me and are always cheering for me every weekend,” DiFrancesco said.  “Jimmy John’s food is awesome, and they’re fast, and I hope to be just as fast on the track as they are in their restaurants. I can’t thank them and all my sponsors enough for their help.”

Competing since 2008, DiFrancesco currently rides a KX 65 for Kawasaki Team Green and is a member of Team Dunlop Elite, one of the most preeminent amateur motocross sponsorship programs in the nation. His multiple 2015 amateur national championships include a title at the prestigious AMA Amateur National Motocross Championship at Loretta Lynn’s Ranch, two national titles at the GNC International Motocross Final, two championships at the Monster Energy Mammoth Motocross National, two at the California Classic Championship and a pair at the James Stewart Freestone Spring National Championship.

“We are thrilled to sponsor Ryder DiFrancesco in 2016,” said Jimmy John, Founder of Jimmy John’s. “He is a full-blown rock star in a 10-year-old’s body. We’re so stoked to add him to the Jimmy John’s family. We aim to sponsor the best athletes competing today and Ryder is our newest addition!”

A sponsor’s dream on- and off-the-track, the well-rounded and personable DiFrancesco maintains a 4.0 GPA in school while simultaneously competing at premier amateur motocross national events across the United States on a regular basis. For more information on DiFrancesco, please follow him on Instagram (@ryderdifrancesco199) or Twitter (@DiFrancesco199).

About KHI Management, LLC:

KHI Management, LLC is a full-service athlete and celebrity-marketing agency representing some of the most successful and high-profile professionals in the sports, broadcasting and music industries as well as offering a variety of consulting and marketing services to corporate sponsors. Founded by NASCAR Sprint Cup Series champion Kevin Harvick, KHI Management affords clients the opportunity to expose their brands across multiple sports and entertainment platforms via a singular agency with a vast array of services ranging from career management and media relations to licensing and philanthropy.


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