Harvick most mentioned driver in NASCAR race telecasts

External News Wire | 12/04/15

Author: Daniel McFadin

Date: Dec. 3, 2015

When you’re the defending Sprint Cup champion, you lead the most laps during the season and you’re competing for the title again, you’re going to be talked about.

That was the case for Kevin Harvick, according to Joyce Julius & Associates, a company that measures “the scope of corporate sponsorships and brand placements” in media. The group determined that Harvick, who finished second in the point standings this year, was the most mentioned driver in NASCAR telecasts in 2015.

Harvick was referenced 4,937 times. He was also interviewed 42 times for a total of 35 minutes and 29 seconds.

Sprint Cup champion Kyle Busch was only the 12th most mentioned driver after he missed the first 11 races of the season with injuries suffered in the season opening Xfinity Series race. Busch was mentioned 2,276 times and was interviewed 18 times for 27 minutes and 17 seconds.

The most interviewed driver was Jeff Gordon at 29. The longest total time being interviewed was Denny Hamlin at 42 minutes and 43 seconds.

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