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  Can RCR Raise The Bar Again?
January 12, 2007
by: Steve Waid, Scene Daily

Last season, much praise was heaped upon Richard Childress Racing, and deservedly so.

The three-car team broke out of the doldrums it had been experiencing over several previous seasons. It made great strides toward a return to the type of competitiveness it had once enjoyed.

Driver Kevin Harvick finished fourth in points with five victories. He had more top-five finishes (15) than in 2004-2005 combined. Jeff Burton finished seventh in points, won his first race since 2001 and he, too, compiled more finishes among the top five (seven) than in the combined two previous seasons. Rookie Clint Bowyer finished 17th in points and had a respectable first year.

All of this was, in part, the result of Childress’ diligence in making numerous internal changes and adaptations he knew his team needed if it was to escape mediocrity.

And the media noticed. RCR was given all due credit and attention for its return to prominence.

OK, the 2007 Nextel Cup season will soon be upon us. And the question for RCR is: Will it remain at its current competitive level, improve upon on it, or (shudder) drift back into the shadows?

According to Harvick, a taste of success has everyone at RCR working to reach the next level.

Harvick noted that team intends to stay in its new mode and keep everything evolving. That’s one reason why, he added, RCR team members didn’t mind working extra hours or taking on additional tasks to prepare the “car of tomorrow.”

Harvick makes a point. Once teams reach a high level of competitiveness, it always takes hard work – and likely more of it – to stay there.

Read the full story at scenedaily.com
 
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