Southfield, Michigan, April 9, 2012…More than 500,000 consumers have already connected with NASCAR® Sprint Cup driver Kevin Harvick through the Champion® brand’s #ChampionChat social media campaign, and thousands more can join the conversation on Tuesday, April 10, at 7 p.m. ET via Twitter and TweetChat.com as well as the VYou.com conversational video site.
Harvick, driver of the Richard Childress Racing No. 29 Chevrolet, is the official spokesperson for Federal-Mogul’s (NASDAQ: FDML) iconic Champion® brand of spark plugs, filters, wipers and performance chemical additives. He sets aside one evening each month for a 30-minute dialog with racing enthusiasts and consumers through the #ChampionChat social media series. To ask a question, participants simply need to visit TweetChat.com and use the #ChampionChat hashtag at the end of each message. Questions and answers also will appear on the Champion brand’s @ChampionParts Twitter feed. In addition to the text-based chat, Harvick also records video answers to #ChampionChat questions received through VYou.com.
“This innovative program really demonstrates the power of social media as a brand-building tool,” said Jessica Wynn, manager of brand strategy, North America, Federal-Mogul. “We connected with over a quarter of a million consumers in conjunction with Kevin’s March #ChampionChat session, and we expect to continue to expand our reach as we bring Champion’s ‘Performance Driven’ message to a new generation of automotive enthusiasts.”
For more information about Champion products and programs, please visit www.AlwaysaChampion.com.
Federal-Mogul Corporation is a leading global supplier of powertrain and safety technology and innovation to improve fuel economy, reduce emissions and enhance vehicle safety. The company serves the world’s foremost original equipment manufacturers of automotive, light, medium-, heavy-duty, aerospace, marine, rail and off-road vehicles; and industrial, agricultural and power-generation equipment; as well as providing well-known brands in the global aftermarket. Federal-Mogul’s world-class global engineering, lean manufacturing and distribution network deliver best-in-class quality products and services at competitive cost. The company’s sustainable global profitable growth strategy creates value and satisfaction for its customers, shareholders and employees. Federal-Mogul was founded in Detroit in 1899. The company is headquartered in Southfield, Michigan, United States and employs 45,000 people in 34 countries. The company’s website is www.federalmogul.com.
Federal-Mogul’s aftermarket products are sold under a variety of well-known brands, including: Abex®, AE®, ANCO®, Beral®, Carter®, Champion®, FP Diesel®, Fel-Pro®, Ferodo®, Glyco®, Goetze®, MOOG®, National®, Necto®, Nüral®, Payen®, Precision®, Sealed Power®, Speed-Pro® and Wagner®. All Federal-Mogul trademarks are owned by Federal-Mogul Corporation, or one or more of its subsidiaries, in one or more countries.