Have a Question for Kevin Harvick? Connect Live During August 14 #ChampionChat Session
NASCAR® Sprint Cup Driver to Chat with Fans Via Twitter, TweetChat.com and VYou.com
Southfield, Michigan, August 13, 2012…NASCAR® Sprint Cup driver Kevin Harvick will answer fans’ questions live online during Tuesday night’s #ChampionChat session on Twitter, TweetChat.com and the VYou.com conversational video site. The #ChampionChat series is sponsored by Federal-Mogul’s (NASDAQ: FDML) Champion® brand of spark plugs, filters, wipers and performance chemical additives.
The monthly chats are part of an aggressive grassroots marketing program that has helped Harvick and the “Performance Driven™” Champion brand connect with millions of racing fans and other consumers. Participation in the online chats continues to grow at a double-digit rate, and the number of views of video-based messages increased from 10,000 to more than 36,000 in July.
“The #ChampionChat series has been very effective in leveraging social media to engage consumers in a meaningful dialog about racing and other topics,” said Federal-Mogul Brand Strategy Manager Jessica Wynn. “Kevin does a great job of connecting with fans, and they’re spreading the word to more and more followers each month.”
During each #ChampionChat session, Harvick answers questions for 30 minutes via Twitter and TweetChat.com, then devotes an additional 30 minutes responding to questions through VYou.com. Anyone can ask a question by logging on to TweetChat.com or
Federal-Mogul’s @ChampionParts Twitter feed and adding the #ChampionChat hashtag to the end of their tweet.
For additional information about Champion products and programs, please visit www.AlwaysaChampion.com. To identify the right Champion spark plug or other product for any application, simply visit Federal-Mogul’s convenient www.FMe-cat.com electronic catalogue. The company also offers a helpful small-engine spark plug lookup tool via the www.GetChampion.mobi site for smart phones and other mobile devices.
About Federal-Mogul
Federal-Mogul Corporation designs, engineers, manufactures and distributes technologies to improve fuel economy, reduce emissions and enhance vehicle safety. The company serves the world’s foremost original equipment manufacturers of automotive, commercial, aerospace, marine, rail and off-road vehicles; and industrial, agricultural and power-generation equipment. The company also develops and distributes to the aftermarket an extensive product portfolio with more than 20 of the world’s most recognized brands, including ANCO® wiper blades; Champion® spark plugs, wipers and filters; AE®, Fel-Pro®, Goetze®, Glyco®, Nüral® and Payen® engine products; MOOG® chassis parts; and Ferodo® and Wagner® brake products. Federal-Mogul was founded in Detroit in 1899. The company employs 45,000 people in 34 countries, and its worldwide headquarters is in Southfield, Michigan, United States. For more information, please visit www.federalmogul.com.