KERNERSVILLE, N.C. (May 24, 2010) — Kevin Harvick Inc. (KHI) announced today that Miracle Whip dressing, a Kraft Foods brand, will serve as the primary sponsor on the No. 33 Nationwide Series car for the May 29 TECH-NET Auto Service 300 at Charlotte (N.C) Motor Speedway with two-time Nationwide Series champion Kevin Harvick behind the wheel.
“We’re excited to bring another partner in to the KHI family,” said KHI co-owner Harvick. “We have great relationships with our sponsors and I have no doubt it will be the same with Miracle Whip. Although I’ve won the All-Star race at Charlotte, historically it hasn’t been one of my better tracks, but our Nationwide Series program at KHI has really stepped up this year, and I’m hoping this could be the shift in momentum.”
Making their only scheduled appearance on the No. 33 KHI Chevrolet at Charlotte Motor Speedway, Miracle Whip dressing will bring NASCAR fans its unique blend of spices and distinctive turkey-smacking, ham-pumping, sandwich-kicking flavor, according to Harvick.
“Move over, mayo. Kevin and the No. 33 Miracle Whip car are ready to smear the rest of the competition in Charlotte,” said Justin Parnell, Brand Manager for Miracle Whip. “We are thrilled to team up with Kevin Harvick and can’t wait for the checkered flag to fall.”
Harvick will be making his 18th-career Nationwide Series start at the 1.5-mile track looking to visit victory lane for the first time at Charlotte Motor Speedway in the series. In 17 previous Nationwide Series starts at the track, Harvick has recorded two top-five and nine top-10 finishes. The only career win Harvick has at the track is the 2007 All-Star race, a non-points paying event in the Cup Series.
About Kevin Harvick Inc.
Kevin Harvick Inc. (KHI), established in 2001 by Kevin and DeLana Harvick, is an 80,000 sq. ft. facility located in Kernersville, N.C. Home of the 2009 NASCAR Camping World Truck Series championship team, KHI enters 2010 in its seventh full year of competition with two full-time Truck Series teams and one full-time Nationwide Series team. Four-time Truck Series champion Ron Hornaday returns to the helm of the No. 33 Truck team looking for his fifth title and third championship for KHI (2009 and 2007), while Sprint Cup series stars Kevin Harvick and Elliott Sadler guide the No. 2 Truck team. Two-time NASCAR Nationwide Series champion Harvick will again shine as the lead driver of the No. 33 Nationwide Series team as he continues to make his mark in motorsports and establish KHI as one of the top teams in NASCAR competition. For more information about KHI and its teams, please visit www.KevinHarvickInc.com.