Driver of No. 29 Chevrolet Also to Tape Monthly Video
'Touts' for Growing Community of Champion® Enthusiasts
Southfield, Michigan, April 22, 2013.Federal-Mogul's (NASDAQ: FDML) popular #ChampionChat social media series featuring Kevin Harvick returns Tuesday, April 23, at 7 p.m. ET as the driver of the No. 29 Richard Childress Racing Chevrolet will answer questions from NASCAR® fans and other members of the Champion® community via Twitter and TweetChat.com. Harvick, spokesperson for "Performance Driven(TM)" Champion spark plugs, wipers and chemical additives, will also tape trackside video updates via the Tout.com social media platform.
"Kevin has been a social media pioneer among the professional racing community and our new 'Touts' will help extend our reach to millions of additional consumers," said Federal-Mogul Brand Strategy Manager Jessica Wynn. "The #ChampionChat series has been extremely well received within the community of racing enthusiasts and consumers who want to connect with Kevin and the Champion brand and product line."
Harvick, who will compete in Saturday's Toyota Owners 400 Sprint Cup race at Richmond (Va.) International Raceway, will answer questions from 7 to 7:30 p.m. ET through Twitter and TweetChat.com. To ask a question, simply log on to TweetChat.com or Federal-Mogul's @ChampionParts Twitter feed and add the #ChampionChat hashtag to the end of each tweet. His video "Touts" will be available through the @ChampionParts Twitter feed as well as www.Tout.com (search for "#TeamChampion").
As official Champion spokesperson, Harvick participates in a number of grassroots initiatives designed to connect the brand's latest "Performance Driven" technologies with a new generation of consumers.
For more information concerning Champion products, please visit www.AlwaysaChampion.com.
About Federal-Mogul
Federal-Mogul Corporation (NASDAQ: FDML) is a leading global supplier of products and services to the world's manufacturers and servicers of vehicles and equipment in the automotive, light, medium and heavy-duty commercial, marine, rail, aerospace, power generation and industrial markets. The company's products and services enable improved fuel economy, reduced emissions and enhanced vehicle safety.
Federal-Mogul operates two independent business segments, each with a chief executive officer reporting to Federal-Mogul's Board of Directors. Federal-Mogul's Powertrain Segment designs and manufactures original equipment powertrain components and systems protection products for automotive, heavy-duty, industrial and transport applications. Federal-Mogul's Vehicle Component Solutions Segment sells and distributes a broad portfolio of products through more than 20 of the world's most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers with products including braking, chassis, wipers and other vehicle components. The company's aftermarket brands include ANCO® wiper blades; Champion® spark plugs, wipers and filters; AE®, Fel-Pro®, FP Diesel® Goetze®, Glyco®, Nüral®, Payen® and Sealed Power® engine products; MOOG® steering and suspension parts; and Ferodo® and Wagner® brake products.
Federal-Mogul was founded in Detroit in 1899. The company employs 45,000 people in 34 countries, and its worldwide headquarters is in Southfield, Michigan, United States. For more information, please visit www.federalmogul.com.