Kevin Harvick Inc. has launched “Kevin Harvick Fan Central,” an online community and social networking site for fans of Kevin Harvick, driver of the Richard Childress Racing No. 29 Shell-Pennzoil Chevrolet in the NASCAR Sprint Cup Series, and the co-owner of Kevin Harvick Inc.
Kevin Harvick Fan Central is an online community allowing Harvick fans across the globe to interact in a wide variety of ways. Fans can create a personalized page, post and contribute to forums and blogs, participate in online chats, share and comment on pictures and videos, create groups and add events. Members of Fan Central can also add more than 142 additional applications, including feeds from other Web sites (like Twitter), streaming music and more. The fully interactive Fan Central has replaced the message board system formerly located on www.KevinHarvick.com.
“I feel like we always try to be cutting edge with everything we do at KHI,” Kevin Harvick said. “While the old fan area, message board and sites served an important purpose for the last nine years, we knew it was time to step it up.”
The site launched on January 26, 2009, and more than 1900 fans have already signed-up. An average of 170 new fans join every day. Members have joined from nearly every state and across Canada.
“The Kevin Harvick Fan Central has definitely exceeded my expectations,” Harvick continued. “I have always said that I have the greatest fans and now I believe they have the greatest place to come together. I’m really proud that KHI has once again taken a huge step outside the box with our online community and social networking site.”
Fan Central was created from the Ning Platform by TrendyMinds, an Indianapolis-based, full service advertising and public relations agency. The agency is also in the process of redesigning KevinHarvick.com and KevinHarvickInc.com. KevinHarvick.com will focus on the No. 29 Sprint Cup car that Harvick drives and feature media, statistics and facts about the 2007 Daytona 500 champion. KevinHarvickInc.com will feature media, sponsor, statistics and racing information as it relates to the Kevin Harvick Inc. teams. Both sites will launch in the first quarter of 2009.
For more information on Fan Central or to become a member, visit fancentral.kevinharvick.com.
Kevin Harvick Inc. (KHI), established in 2001, is a 70,000 sq. ft. facility located in Kernersville, N.C. KHI houses two full-time Truck Series teams, including the 2007 series champions, the No. 33 Chevrolet Silverado driven by three-time Truck Series champion Ron Hornaday and the No. 4 KHI All-Stars Chevrolet Silverado driven by Ricky Carmichael and a variety of NASCAR Sprint Cup stars. KHI is also home to the No. 33 Chevrolet Impala competing full-time in the Nationwide Series, with drivers Kevin Harvick (a two-time Nationwide Series champion), Hornaday and Cale Gale. The 2009 season marks KHI’s sixth year of full-time competition in NASCAR’s elite divisions. Visit www.kevinharvickinc.com for more information.
TrendyMinds is a highly creative, full-service boutique agency. Our services include media solutions, branding, public relations, interactive services and promotions. With a “lean and mean” passionate and experienced staff, TrendyMinds doesn’t just create ad campaigns, press releases or Web sites—TrendyMinds creates identity. Founded in 1995, TrendyMinds prides itself on exceeding expectations, creating lasting and meaningful relationships with clients and hiring only the best and brightest in the industry. TrendyMinds is located in the Douglass Pointe Lofts of Fall Creek Place in downtown Indianapolis. For more information on our work, staff or services, please visit www.trendyminds.com or call 317.926.1727.