Jimmy John’s will extend its partnership with Stewart-Haas Racing and will be the primary sponsor of Kevin Harvick in the 2017 NASCAR Premier Series. The national quick-serve sandwich shop came to a multiyear agreement with Stewart-Haas racing, and will be the primary sponsor for the No. 4 Chevrolet SS for 16 races in the upcoming year. The sponsorship will kick off with the Daytona 500 in February. Jimmy John’s will also continue as a major associate sponsor for Harvick for the remaining 22 races in 2017 Premier Series.
“We are fortunate to partner with Kevin for many years in a very meaningful way,” said Jimmy John Liautaud, Jimmy John’s owner and founder. “On and off the track, Kevin and DeLana Harvick are winners in all they do, and Stewart-Haas Racing has proven to be an excellent home for them and for Jimmy John’s.”
Liautaud and Jimmy John’s have worked with Kevin Harvick since the 2009 NASCAR Nationwide Series season. They first joined Stewart-Haas Racing in 2014 when they signed on as a sponsor for the No. 4 team in the NASCAR Sprint Cup Series.
“He wants to be the best, period,” Harvick said of Jimmy John Liautaud “And he’ll outwork everyone to be the best. That’s the same mindset we have in racing. I’m proud to continue this partnership with Jimmy John’s at Stewart-Haas Racing.”
Tony Stewart, Stewart-Haas Racing co-owner, said that SHR was pleased to continue their partnership with Jimmy John's and with Liautaud. “Jimmy’s passion for quality products and service has made Jimmy John’s what it is today,” said Stewart “He’s a savvy marketer who has seen the benefit of a NASCAR team sponsorship.”
Jimmy John’s was founded by Liautaud in 1983 when he opened his first shop in Charleston, Illinois. The chain has since become one of the fastest-growing restaurant chains in the U.S., and was named #1 on Entrepreneur’s Franchise 500 list in 2016. Jimmy John Liautaud has helped lead the company with superior service and an innate desire to simply be the best. In every shop, Jimmy John’s franchise owners ensure that homemade bread is served freshly baked, quality meats and locally purchased veggies are freshly sliced every day.