Wife and Business Partner of Sprint Cup Driver Kevin Harvick Will Chat with Racing Fans, Consumers Via Twitter, TweetChat.com and VYou.com
Southfield, Michigan, October 8, 2012…The popular monthly #ChampionChat social media program will offer a new and interesting twist tomorrow as DeLana Harvick, wife and business partner of NASCAR® Sprint Cup driver Kevin Harvick, takes the driver’s seat for an hour-long online conversation with racing fans and consumers. Sponsored by Federal-Mogul’s (NASDAQ: FDML) iconic Champion® brand of spark plugs, wiper blades and chemical additives, Tuesday’s #ChampionChat session will begin at 7 p.m. ET on Twitter and TweetChat.com and then move to the VYou.com video site at 7:30 ET.
The #ChampionChat series is part of a groundbreaking grassroots marketing program connecting millions of racing fans and consumers with one of the automotive industry’s most popular brands. The online chat sessions have generated millions of brand impressions, thousands of tweets and more than 41,000 video views. To participate, consumers simply need to log on to TweetChat.com or Federal-Mogul’s @ChampionParts Twitter feed and add the #ChampionChat hashtag to the end of their tweets.
DeLana Harvick is one of the most visible and influential women in NASCAR, both as co-owner of Kevin Harvick Inc. and ardent supporter of her husband, the driver of the No. 29 Richard Childress Racing Chevrolet Impala. She is the daughter of former NASCAR driver John Linville. Mrs. Harvick also recently became a mother for the first time, having given birth to son Keelan Harvick on July 8.
“DeLana is a very smart, successful and engaging person with a large following as a result of her many activities as a business owner and member of the racing world. We think she’ll bring an interesting and enjoyable new perspective to our ChampionChat community,” said Jessica Wynn, brand strategy manager for Federal-Mogul. “The subjects can cover everything from her experiences on pit road to the ways she balances motherhood with her career in motorsports.”
For more information about Champion products and programs, please visit www.AlwaysaChampion.com. To identify the right Champion spark plug or other product for any application, simply visit Federal-Mogul’s convenient www.FMe-cat.com electronic catalogue. The company also offers a helpful small-engine spark plug lookup tool via the www.GetChampion.mobi site for smart phones and other mobile devices.
About Federal-Mogul
Federal-Mogul Corporation designs, engineers, manufactures and distributes technologies to improve fuel economy, reduce emissions and enhance vehicle safety. The company serves the world’s foremost original equipment manufacturers of automotive, commercial, aerospace, marine, rail and off-road vehicles; and industrial, agricultural and power-generation equipment. The company also develops and distributes to the aftermarket an extensive product portfolio with more than 20 of the world’s most recognized brands, including ANCO® wiper blades; Champion® spark plugs, wipers and filters; AE®, Fel-Pro®, Goetze®, Glyco®, Nüral® and Payen® engine products; MOOG® chassis parts; and Ferodo® and Wagner® brake products. Federal-Mogul was founded in Detroit in 1899. The company employs 45,000 people in 34 countries, and its worldwide headquarters is in Southfield, Michigan, United States. For more information, please visit www.federalmogul.com.
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