Georgia Boot and Kevin Harvick Inc. Expand Partnership


Georgia Boot, America’s Hardest Working Boot is once again partnering with and serving as the official boot sponsor of Kevin Harvick Inc. (KHI) for 2009.

In 2008, Georgia Boot was a proud sponsor of the KHI No. 2 Chevrolet entry in the NASCAR Camping World Truck Series (NCWTS).  In 2009, Georgia Boot will move over as an associate sponsor of KHI’s No. 33 Chevrolet Silverado driven by three-time NCWTS champion Ron Hornaday.

Georgia Boot will also serve as the primary sponsor for Hornaday in the NCWTS race at Bristol (Tenn.) Motor Speedway on August 19.  In this role, Georgia Boot will see the No. 33 Truck painted to feature its logo and colors.  Additionally, Hornaday will wear a Georgia Boot fire suit and his crew will sport Georgia Boot crew shirts.  A hospitality chalet and garage tours will also be available for select Georgia Boot guests. 

“We are extremely excited about our expanded relationship with Georgia Boot,” said Kevin Harvick, KHI co-owner.  “2008 was a very successful year and we hope 2009 proves to be just as successful.”

“When we entered this partnership last year, we did so because of the marketing power of NASCAR, the success of KHI, and the obvious alignment between their fans and our customers,” said Doug Kamerer, Marketing and Product Line manager for Georgia Boot. “We chose to continue the partnership because KHI is NASCAR’s hardest working race team, and we consider our footwear to be ‘America’s hardest working boot’.”

It used to be boots were little more than weathered cowhide stitched to a hard sole. The way we see it, footwear can always use a little improvement. So Georgia Boot decided early on to get busy making those improvements ourselves. And never quit making them, no matter what. Every stitch in our product line can be traced back to 1937 when our passion for footwear was born. It started with a tough farm boot and the belief that boots should be able to work as hard as the people wearing them. Georgia Boot, ‘Americas Hardest Working Boot’. Georgia Boot is part of Rocky Brands, a publicly-traded company on NASDAQ under the symbol “RCKY.”
Rocky Brands, Inc. designs, develops, manufactures and markets premium quality rugged outdoor, occupational, and casual footwear, as well as branded apparel and accessories. The Company’s footwear, apparel and accessories are marketed through several distribution channels, primarily under owned brands, ROCKY® and GATES®, and as a result of the acquisition of EJ Footwear, GEORGIA BOOT®, LEHIGH®, DURANGO, and the licensed brand DICKIES®.

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