NASCAR® Sprint Cup Driver Extending Champion® Brand’s Reach to Thousands of Additional Consumers Each Month
Southfield, Michigan, May 7, 2012…Do you have a question you’d like to ask NASCAR® Sprint Cup driver and Champion® brand spokesperson Kevin Harvick? Federal-Mogul (NASDAQ: FDML) will provide the opportunity next Tuesday, May 8, at 7 p.m. via its innovative #ChampionChat social media campaign on Twitter, TweetChat.com and the VYou.com conversational video site.
Tuesday’s 30-minute session is the fifth in an ongoing series of monthly chats designed to connect Harvick, driver of the Richard Childress Racing No. 29 Chevrolet, and the “Performance Driven™” Champion brand with millions of fans around the world. To ask a question, participants simply need to send a tweet using the #ChampionChat hashtag at the end of each message. Following the Twitter chat session, Harvick also will respond to select questions via video on the popular VYou.com social media site.
“Kevin’s fans and the millions of consumers who know and respect the Champion brand of spark plugs, filters, wiper blades and performance chemicals have made this campaign a phenomenal success,” said Jessica Wynn, manager of brand strategy, North America, Federal-Mogul. “Kevin has been a great partner for our brand. A new generation of racing fans are learning how Champion offers superior performance in any application, whether it’s a car, motorcycle, ATV, personal watercraft or lawn-and-garden equipment.”
To follow Tuesday night’s chat session, log on to TweetChat.com or Federal-Mogul’s @ChampionParts Twitter feed. All video messages are archived on VYou.com.
For additional information about Champion products and programs, please visit www.AlwaysaChampion.com.
Federal-Mogul Corporation is a leading global supplier of powertrain and safety technology and innovation to improve fuel economy, reduce emissions and enhance vehicle safety. The company serves the world’s foremost original equipment manufacturers of automotive, light, medium-, heavy-duty, aerospace, marine, rail and off-road vehicles; and industrial, agricultural and power-generation equipment; as well as providing well-known brands in the global aftermarket. Federal-Mogul’s world-class global engineering, lean manufacturing and distribution network deliver best-in-class quality products and services at competitive cost. The company’s sustainable global profitable growth strategy creates value and satisfaction for its customers, shareholders and employees. Federal-Mogul was founded in Detroit in 1899. The company is headquartered in Southfield, Michigan, United States and employs 45,000 people in 34 countries. The company’s website is www.federalmogul.com.
Federal-Mogul’s aftermarket products are sold under a variety of well-known brands, including: Abex®, AE®, ANCO®, Beral®, Carter®, Champion®, FP Diesel®, Fel-Pro®, Ferodo®, Glyco®, Goetze®, MOOG®, National®, Necto®, Nüral®, Payen®, Precision®, Sealed Power®, Speed-Pro® and Wagner®. All Federal-Mogul trademarks are owned by Federal-Mogul Corporation, or one or more of its subsidiaries, in one or more countries.