Chat Live with NASCAR® Sprint Cup Driver Kevin Harvick Via Federal-Mogul’s #ChampionChat Session this Thursday
Racing Fans Can Connect with Champion® Spokesperson Via Twitter,TweetChat.com and VYou.com Social Media Platforms
Southfield, Michigan, June 11, 2012…NASCAR® Sprint Cup driver and Champion® brand spokesperson Kevin Harvick will chat live with fans during the next #ChampionChat session, this Thursday at 7 p.m. ET, via Twitter, TweetChat.com and the VYou.com conversational video site. The monthly #ChampionChat series is part of a comprehensive program designed to connect Harvick and the iconic Champion brand of spark plugs, filters, wiper blades and performance chemical additives with a new generation of “Performance Driven™” consumers.
Each #ChampionChat session offers fans the opportunity to ask Harvick, driver of the Richard Childress Racing No. 29 Chevrolet, about the battle for the Sprint Cup points championship, recent or upcoming races and other topics. Harvick will respond to as many tweets as possible during the 30-minute session and also post video responses to select questions via VYou.com.
“Kevin is having a lot of fun with #ChampionChat, and so are fans around the world,” said Jessica Wynn, manager of brand strategy, North America, Federal-Mogul. “This program is a huge win for the Champion brand, which is connecting millions of consumers with Champion spark plugs, filters and other products they can use to perform maintenance on their vehicles and other engine-driven equipment.”
To participate in Thursday’s chat session, simply log on to TweetChat.com or Federal-Mogul’s @ChampionParts Twitter feed. To ask Harvick a question, simply include the #ChampionChat hashtag at the end of the tweet. Harvick’s video responses are archived on VYou.com.
For additional information about Champion products and programs, please visit www.AlwaysaChampion.com.
Federal-Mogul Corporation is a leading global supplier of powertrain and safety technology and innovation to improve fuel economy, reduce emissions and enhance vehicle safety. The company serves the world’s foremost original equipment manufacturers of automotive, light, medium-, heavy-duty, aerospace, marine, rail and off-road vehicles; and industrial, agricultural and power-generation equipment; as well as providing well-known brands in the global aftermarket. Federal-Mogul’s world-class global engineering, lean manufacturing and distribution network deliver best-in-class quality products and services at competitive cost. The company’s sustainable global profitable growth strategy creates value and satisfaction for its customers, shareholders and employees. Federal-Mogul was founded in Detroit in 1899. The company is headquartered in Southfield, Michigan, United States and employs 45,000 people in 34 countries. The company’s website is www.federalmogul.com.
Federal-Mogul’s aftermarket products are sold under a variety of well-known brands, including: Abex®, AE®, ANCO®, Beral®, Carter®, Champion®, FP Diesel®, Fel-Pro®, Ferodo®, Glyco®, Goetze®, MOOG®, National®, Necto®, Nüral®, Payen®, Precision®, Sealed Power®, Speed-Pro® and Wagner®. All Federal-Mogul trademarks are owned by Federal-Mogul Corporation, or one or more of its subsidiaries, in one or more countries.