KERNERSVILLE, N.C. (June 1, 2009) - Kevin Harvick Inc. partners Camping World and Turtle Wax have recently found a creative way to increase brand exposure through asset use in the NASCAR Camping World Truck Series and with Kevin Harvick Inc.’s (KHI) No. 33 Truck Series team.
Camping World and Turtle Wax have formed a partnership to feature Turtle Wax products in at-track Camping World stores, retail locations and online. Through the relationship, Turtle Wax will be the presenting sponsor of the Truck Series race at New Hampshire Motor Speedway September 19th, as well as, take over primary sponsorship of the No. 33 KHI Chevrolet Silverado driven by three-time Truck Series champion Ron Hornaday for two events at Michigan and Chicagoland.
“We are very proud of the business to business opportunities that we are able to provide our partners,” said KHI co-owner Kevin Harvick. “At KHI we strive to be not only efficient in sponsor service, but innovative in finding our partners’ unique opportunities. We feel the relationship between Camping World, Turtle Wax and KHI is a great fit for the Truck Series.”
Turtle Wax is the number one selling brand of car care products in the world. The company is recognized for producing environmentally-friendly appearance and performance car care products for retail and commercial use.
“On behalf of all of our associates here at Turtle Wax, we are looking forward to partnering with Camping World and KHI on this sponsorship with Ron Hornaday,” said Tom Healy Senior Vice President of Turtle Wax Consumer Products Worldwide. “Ron is a proven winner and we can’t wait to see the Turtle Wax entry running up front.”
Turtle Wax CEO Denis John Healy added, “Turtle Wax has been a proven winner in the car care industry. We are ready to show that winning performance once again in the Camping World Truck Series with Ron and the entire KHI No. 33 team. Remember in the story, the turtle ALWAYS wins.”
Truck Series title sponsor Camping World welcomes the opportunity to expose new sponsor partners to the excitement and intensity of Truck Series racing, as well as, the power of brand awareness the Truck Series can provide.
“We are delighted Turtle Wax is partnering not only with our company but also furthering our long-time team relationship with Kevin Harvick Inc,” said Camping World Motorsports Manager, Kurt Hunt. “We are excited to have the ability to reinforce the launch of their products in our Camping World stores by having the Turtle Wax colors displayed on the No. 33 truck in the NASCAR Camping World Truck Series.”
Thus far in 2009 the KHI No. 33 Chevrolet Silverado has recorded one win, two poles, four top-five and six top -10 finishes. Hornaday currently sits first in the point standings, 27 markers ahead of Mike Skinner.
ABOUT TURTLE WAX:
Turtle Wax® is the number one selling brand of car care products in the world with sales in 90 countries. Founded more than 60 years ago in Chicago, the company is recognized for manufacturing environmentally-friendly appearance and performance car care products for the retail consumer market and the commercial car care and professional detailing industries.
ABOUT KEVIN HARVICK INC.:
Kevin Harvick Inc. (KHI), established in 2001, is a 70,000 sq. ft. facility located in Kernersville, N.C. KHI houses two full-time Truck Series teams, including the 2007 series champions, the No. 33 Chevrolet Silverado driven by three-time Truck Series champion Ron Hornaday and the No. 4 KHI All-Stars Chevrolet Silverado driven by Ricky Carmichael and a variety of NASCAR Sprint Cup stars. KHI is also home to the No. 33 Chevrolet Impala competing full-time in the Nationwide Series, with drivers Kevin Harvick (a two-time Nationwide Series champion), Hornaday and Cale Gale. The 2009 season marks KHI’s sixth year of full-time competition in NASCAR’s elite divisions. Visit www.kevinharvickinc.com for more information.