Busch Beer is Sending 500 Fans to the 2018 Daytona 500

External News Wire | 12/18/17

250 Winners, Plus One Lucky Friend for Each, Will Win an All-Inclusive Trip (1) to the 60th Running of the Great American Race

Date: Dec. 18, 2017

NEW YORK  – The sound of 40 Monster Energy NASCAR Cup Series stock cars rumbling around the 2.5-mile Daytona (Fla.) International Speedway during the 60th running of the Daytona 500 on Feb. 18 will be augmented by 500 fans cheering in unison to toast the start of the 2018 racing season.

The iconic #BUSCHHHHH harmony will echo throughout the World Center of Speed as 500 guests of Busch beer take in the Great American Race after meeting Kevin Harvick, the 2014 NASCAR Cup Series champion and driver of the No. 4 Busch Ford Fusion for Stewart-Haas Racing.

Earning a chance to join this exclusive group is easy:

Busch received a lot of love from consumers last year when it introduced the Busch Guy in the brand’s first ever Super Bowl commercial. In 2018, Busch is rewarding its loyal drinkers who have been dedicated brand fans from the start. Two hundred and fifty winners will be chosen, and each will be able to invite one lucky friend for an all-inclusive trip3 to the Daytona 500. Busch will take care of travel, lodging and meals. It’s Daytona done right.

“The Daytona 500 is the biggest race of the year, so we decided to make ‘500 to the 500’ our biggest promotion of the year,” said Chelsea Phillips, Vice President of Value Brands at Anheuser-Busch. “It’s the race that kicks off the whole season, and the lead up to the Daytona 500 makes it one of the most anticipated events in all of sports. It’s the Super Bowl of racing. The weather will be warm, the Busch will be cold, and Kevin Harvick will be out front. We’ll get to enjoy all of it with 500 of our most passionate fans.”

Harvick won the 2007 Daytona 500 and his 37 career NASCAR Cup Series victories has him tied for 17th on the all-time series win list with NASCAR Hall of Famer Bobby Isaac.

“The Daytona 500 is the biggest race we run every year,” Harvick said. “You always hear about people who say winning the Daytona 500 isn’t like winning any other race – and it’s not – it’s the Daytona 500. After you win it and you see all the things that come with it, you learn very quickly that the Daytona 500 is special. It means a lot to this sport, and it’s an honor to have my name on the Harley J. Earl trophy. With 500 of our biggest Busch fans at this year’s Daytona 500, a win just might make for the biggest victory party Daytona has ever seen.”

Busch is in its third year as a primary partner of Harvick and Stewart-Haas Racing, extending its storied NASCAR history. Busch first became involved in NASCAR in 1978 when it sponsored the Busch Pole Award. The brand has been engrained in the sport ever since, introducing the Busch Clash in 1979, serving as the title sponsor of NASCAR’s stepping-stone division to the Cup Series from 1984 through 2007, as well as being the “Official Beer of NASCAR” from 1988 through 1997.

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