SPEED to Broadcast Budweiser Roast of Kevin Harvick Saturday, Feb. 19 at 9 p.m. EST

External News Wire | 02/17/11


DAYTONA BEACH, Fla. (Feb. 17, 2011)——- The first ever “Budweiser Roast of Kevin Harvick” is scheduled to air nationally on SPEED at 9 p.m. EST this Saturday, Feb. 19. The made-for-TV comedy event was taped in front of a live studio audience at the Hilton Daytona Beach Resort and was produced by the Elevation Group.

The show, featuring a panel of celebrity guests that each took a turn at “roasting” the guest of honor, Kevin Harvick, was directed by Emmy Award winner Dennis Rosenblatt. The program is scheduled to broadcast for one hour. Headlining the one-hour program are two-time Sprint Cup Series champion Tony Stewart, Elliott Sadler, Kevin’s wife DeLana Harvick, nationally known comedians Jeremy Hotz, Earthquake, Jon Reep and other NASCAR personalities.

The program is part of Budweiser’s overall marketing platform and reinforces the brand’s “Grab Some Buds” tagline.

“The ‘Budweiser Roast of Kevin Harvick’ is a great way for us to activate our relationship with Kevin in a new and exciting way,” said Brad Brown, senior director, sports marketing, Anheuser-Busch. “The show seemed to play well live, and we are looking forward to the broadcast of the event on SPEED Saturday night.”

In addition to the Feb. 19 broadcast date, viewers will be able to watch the show Feb. 21 at 10 p.m. EST and then again Feb. 22 at 1 a.m. EST and 10 a.m. EST.

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